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Missouri voters authorized legal mobile and retail sports betting, allowing regulated books to take bets next year.
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The sports betting ballot procedure passed by a slim bulk early Wednesday morning after more than 2.9 million votes were counted.
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Seven of the 8 states bordering Missouri enable mobile or retail sportsbooks. That consists of Kansas and Illinois, which divided the Kansas City and St. Louis metro areas with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile wagering. It is the only state to authorize sports betting wagering this year.

" Missouri has some of the very best sports betting fans worldwide and they appeared huge for their favorite groups on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a declaration. "On behalf of all 6 of Missouri's professional sports betting franchises, we want to thank the Missouri citizens who made their voices heard by authorizing Amendment 2. This historical vote makes Missouri the 39th state to legalize sports betting and ensures we no longer lose valuable tax profits to our surrounding states. Most significantly, the passage of Amendment 2 suggests a new, dedicated, permanent financing stream for Missouri class."

Missouri sports betting next steps

Voter approval suggests up to 14 mobile sportsbooks might start accepting bets next year. It is unlikely all 14 offered licenses are utilized.

DraftKings and FanDuel financed almost every dollar of the "yes" project and will undoubtedly apply to take bets in the Show Me State. They will likely each pursue the 2 "untethered" licenses readily available without needing to partner with a Missouri brick-and-mortar casino or sports betting group (and pay an accompanying cost).

Six licenses are available to each Missouri gambling establishment operator, respectively. Caesars, despite opposing the ballot measure, will likely utilize its license to release the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will also likely launch their particular books.

The other three operators are Boyd Gaming, Century Casino, and Affinity Interactive. It remains uncertain if they will release mobile .

The remaining 6 licenses are scheduled for each of the major expert sports betting groups that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were amongst the most popular supporters of the ballot measure.

Together with DraftKings, FanDuel and Caesars, Missouri wagerers must anticipate other leading national brands including BetMGM, bet365, BetRivers and Fanatics to seek market access.

Launch probability tiers IF Missouri citizens approve sports betting wagering:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Very likely: Fanatics, bet365, ESPN BET Are Already Reside In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's ballot procedure enables every Missouri gambling establishment to open retail sportsbooks on their particular properties. Most if not all 13 casinos handled by the 6 casino operators are expected to open in-person wagering alternatives such as sports betting kiosks and potentially committed, full-service sportsbooks.

The six sports betting groups can also open in-person sportsbooks within or surrounding to their particular home playing venues. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that permit in-stadium retail sportsbooks.

The language around the ballot procedure requires the first certified sportsbooks to start accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, continually books' most financially rewarding time of the sports betting calendar.

Missouri sports betting background

The successful Missouri sports betting wagering project comes in spite of millions in funding opposing the step from among the state's largest sports betting stakeholders.

Caesars invested millions of dollars to beat the procedure. In many other states that connect online sports betting wagering with a state's brick-and-mortar gambling establishments, an operator is approved a minimum of one license per handled residential or commercial property.

In that circumstance in Missouri, Caesars would be afforded a minimum of 3 prospective licenses, one for each gambling establishment it handles. Instead, Caesars just has one. In states with the license-per-property design, business can either open extra internal books or, more commonly, farm out the license to a rival that pays an accompanying fee in exchange.

FanDuel and DraftKings, which have approximately two-thirds of U.S. across the country sports betting wagering deal with market share, might potentially have a leg up on their rivals by making the pair of untethered licenses. It stays to be seen which two books will earn these slots, but the language around the ballot step would seem to favor the 2 nationwide market leaders.
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Polling earlier in the year showed the "yes" vote with a slight lead. Support efforts were strengthened by 10s of millions invested by DraftKings and FanDuel.

A series of tv and radio advertisements focused on the earnings legal sportsbooks would produce for Missouri public education. Opponents, moneyed largely by Caesars, argued the advocates' advertisements were deceptive and the tens of millions of projected dollars raised would have a negligible impact in a state that already spends billions on education yearly.
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